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KANCHANA RAJALINGAM

Digital Marketing Professional

MORE ABOUT ME

KANCHANA RAJALINGAM

Digital Marketing · Web Design · Web Analytics

EMAIL ME

WHAT I DO

Experienced digital marketer, specializing in email marketing, web production, digital audience development, and web analytics.

I have over fifteen years of experience in the digital industry, beginning with web design, and with a focus on digital marketing and analytics over the past eight years. Having spent over a decade at Rogers Communications, and a recent stint with Canada Goose, I’ve had the opportunity to broaden my knowledge by working in various roles spanning from management, to business analytics, email marketing, web production, and digital audience development.

With a strong passion for all things digital, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, web design and development, graphic design, web and data analytics, and programming languages among others, I enjoy the challenge of keeping up with, and tackling the ever-evolving landscape of the digital marketing world.

Digital Marketing

Web Design

Analytics

Project Management

TECHNICAL SKILLS

ADOBE CREATIVE SUITE

Photoshop, Dreamweaver, InDesign, Illustrator

CODING

HTML, CSS, PHP, Javascript

SEO / SEM

WEB ANALYTICS

Google Analytics, Omniture, Tableau

EMAIL MARKETING / CRM

Expert Email Marketer; 4+ years experience

WORDPRESS

EXPERIENCE

  • 2016 - Present

    BMO Financial Group

    • Email Marketing Developer
    (Independent Contractor/Consultant)

  • 2016

    Canada Goose

    • Email Marketing Manager, Global

  • 2015 - 2016

    Rogers Media Inc.

    • Email Marketing

    • Digital Audience Development

  • 2014 - 2015

    Rogers Media Inc.

    • Web Producer, Business Publishing

  • 2012 - 2014

    Rogers Media Inc.

    • Email Marketing Specialist, Business Publishing

  • 2005 - 2012

    Rogers Communications

    • Business Analyst
    • Risk Analyst
    • Accounts Receivable

  • 2004 - 2005

    Mattamy Homes Ltd.

    • Design Centre Administration

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